Littlest Pet Shopis a toy franchise owned by Hasbro. The original toy series was produced by Kenner in the early 1990s. A new version of Littlest Pet Shop was introduced in 2005 by Hasbro. The pets' eyes were bigger, rounder, and with shinier irises with star-shaped reflections on their eyes. There are currently over 3,000 different pets that have been created under this revision.