KIDDIELAND has slowly built its reputation as a respectful supplier among trade participants. In the last few years despite the worldwide economic downturn which has caused some difficult times for the toy industry in general, we have managed to sustain annual growth at double-digit figures since our inception in 1998. We believe our success stems from our dedication to delivering high-quality products at competitive prices. More importantly, we recognize new product development to be essential in retaining customers interest in our line, as such we continue to invest substantially in developing a wide range of innovative toys every year.