Hot Wheels continues to be No. 1 vehicle property in the U.S year after year. Hot Wheels is best known for its basic 1:64-scale vehicles and track sets that have spurred exhilaration and captured imaginations throughout generations. Since 1968, more than 41 million adults have grown up “driving” these cars and now our children still have a chance to continue this path. Although Hot Wheels were originally intended for children, they have also become popular with adult collectors, for whom limited edition models are now made available. Today Hot Wheels cars and tracks are known for speed, turns and tricks — and takes it to new heights every day.