COCCODRILLO brand, the showcase of the CDRL company, is stylish and safe clothes designed for children from infants to 14-year-olds. CDRL company deals with designing, production and distribution of clothing. It is the owner of the COCODRILLO brand. In 2001, the COCODRILLO trademark was registered. The growing market for clothing and continuous demand for clothes for children meant that a large group of customers began looking for the highest quality products, original design, functionality and safety. From the very beginning emphasis was put on quality and aesthetics, believing that these values would ensure success in market competition. The brand has gained a strong and stable position on the Polish market of children’s clothing through the recognition among customers.