Toys

HYDRO FORCE

About Basic Concepts. While the toy industry has become increasingly technology driven, we believe that there's lots of room for innovation and play value without the need to go "high-tech." Basic Concepts is a toy company on a mission to create highly unique toys using simple concepts with creative, fun applications. Using simplicity and innovation as our platform for product development, our goal is to bring smiles to the faces of millions of children for years to come.