Babybjörn is a Swedish family-owned company specializing in the manufacturing and marketing of baby products. It was founded in 1961 by Björn Jakobson, who in 2012 was awarded His Majesty The King’s Medal “for significant contributions to Swedish industry”. The company’s first product was a bouncing cradle but Babybjörn is today most known for its baby carriers.

Babybjörn has received numerous awards for its designs over the years, among them IDSA’s award Design of the Decade[4] and the Red Dot Design Award.