From the moment of birth and throughout life, a baby needs a mother's loving care. At the JOHNSON'S® Baby Brand, we know that providing that care is both an art and a science. For over 100 years, we've dedicated ourselves to understanding babies and the special nurturing their eyes, skin, and hair require. We use that knowledge to provide mothers with safe, clinically proven mild, and gentle products. But we don't stop there. Our products engage the senses and when used with baby’s routines can help evoke positive emotions and ultimately enhance the loving bond between a mother and her baby.